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LinkedIn Training - LinkedIn Tutorial: Mastering Your Profile

Section 1: Your LinkedIn Profile Lecture 1 01:37 Lecture 2 01:54 This is a LinkedIn video, giving you brief overview of the company. Produced by LinkedIn
Lecture 3 01:20

Why a great personal photo is very important on LinkedIn

Lecture 4 00:47

Why you need to keep your name description simple

Lecture 5 01:02 Why a well thought out headline is essential
Lecture 6 00:33 Why LinkedIn members need to know where you are located
Lecture 7 00:33 LinkedIn will populate your experience in your headline
Lecture 8 00:21 LinkedIn will populate your education in your headline Lecture 9 01:18 An explanation of the meaning of the drop down menu inside your headline
Lecture 10 01:02 What contact details you must have inside your LinkedIn profile
Lecture 11 01:07

How and what web details need to be included and how they should be formatted and displayed

Quiz 1 4 questions Lecture 12 00:21

Why having a custom LinkedIn URL is essential for growing your network

Lecture 13 00:44 Understanding the different icons and what they do
Lecture 14 00:41

What to include in your summary and how to ensure it is fit for purpose

Lecture 15 00:33 Adding specialities in addition to your skills, will help with search
Lecture 16 00:48 Its vital to include some external content in your profile, especially video
Lecture 17 01:10 Skills and expertise are relatively new inside LinkedIn and are proving to be very popular.
Lecture 18 00:36 Why having content in projects is essential to help with search
Lecture 19 00:36 Personal interests are good, but also include your business interests and skills
Lecture 20 00:33 What are the best personal details to include
Lecture 21 00:40

Contact details replicated but this makes it easy for the person browsing your profile

Quiz 2 3 questions Lecture 22 01:26 Looking at your experience in a bit more detail
Lecture 23 00:35 Why having some volunteering details in your profile is important
Lecture 24 00:17 Adding a bit more knowledge about you for the reader
Lecture 25 00:51 How to expand your education inside LinkedIn
Lecture 26 01:17 Why recommendations are vital inside LinkedIn
Lecture 27 00:45 How you can set your profile to open or private
Lecture 28 01:00 Why being in groups will help you grow your network
Lecture 29 00:44 Setting your preferences for receiving news to your home page
Lecture 30 00:38 A visual graphic that illustrates the reach of your network Quiz 3 2 questions Lecture 31 1 page This checklist will assist you to review the different aspects of your profile and ensure you have completed those sections appropriately and as per my guidance. If you have any questions, please use the questions section to send those direct to me. I will personally answer all questions submitted. Lecture 32 30 pagesSection 2: Skills and Expertise Extended Lecture 33 07:17 A more in-depth review of your skills and expertise section and how to understand the workings and develop it correctly.  Lecture 34 09:53 A detailed explanation of how endorsements work and how you need to manage it to ensure you only have endorsements on your profile that you ideally require.  Lecture 35 05:46 To show you how your skills (keywords) will show up on search, when you include them intelligently inside different sections of your profile.  Quiz 4 2 questionsSection 3: Connections, Groups and Sharing Content Lecture 36 08:25 Once you know who you would like to be connected to, it means you can develop a strategy for finding them.  Lecture 37 06:30 Groups are an excellent resource to grow your network. This lecture shows a bit more detail about groups.  Lecture 38 08:45 Sharing comments or content are the main activity that you will have to be engaged with after you have completed your profile. Quiz 5 1 questionSection 4: Different Ways to View Connections (Bonus Content) Lecture 39 02:22 The first method for viewing your connections or your connection's network is inside the profile. You will see that this is method is not the best one for finding connections.  Lecture 40 02:11 By using the new search feature you will be able to research yours own connections and their network in some detail.  Lecture 41 03:50 The contacts section inside LinkedIn is brand new and a much better way to review your activity with your connections.  Lecture 42 03:31 This last lecture is a call to action for you to start amending and developing your profile. Ask questions of me and get your profile reviewed by friends and family. Section 5: Privacy & Settings Lecture 43 01:39Section 6: LinkedIn Additional Information Lecture 44

LinkedIn 2013 Financial Results and 2014 Strategy

09:36 Full curriculum




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