LinkedIn Training: Learn to Use LinkedIn Effectively

Section 1: Introduction to the Course Lecture 1 02:05

Find out what we are going to learn and who should be taking this course!

Section 2: The Basics of LinkedIn Lecture 2 08:19

Before we dive into becoming a power user of LinkedIn, we need to know the basics.

Quiz 1 5 questionsSection 3: Your Profile Lecture 3 06:22

Before we optimize your profile, we need to see what it all entails.

Lecture 4 04:16

The headline of your LinkedIn profile is your first chance to tell someone what you do. Use this valuable real estate to grab attention and spark conversations.

Lecture 5 04:21

What contact information should you include on your LinkedIn profile? The answers are in this video

Lecture 6 06:45

The summary part of your profile is your spot to tell your story. Make it shine!

Lecture 7 08:49

Your experience does matter! Make sure you are telling your story through LinkedIn.

Lecture 8 05:05

If you publish anything in print or on the web, you need to showcase it. You also get the chance to posting certification and projects in this video.

Lecture 9 03:56

What to show that others agree with what you say you are good at? The skills and expertise section of Linkedin was designed with this in mind.

Lecture 10 02:55

Recommendations are extremely important in the LinkedIn world. I show you what they look like and how to get a few more.

Lecture 11 04:48

This video goes over everything else that is included in a LinkedIn profile.

Section 4: Building Your Network Lecture 12 03:06

You will need a core network on LinkedIn to really build your networking power. Here are my tips to making that happen.

Lecture 13 04:50

After building that first initial network, you need to think about who to connect with next. This video provides some tips on who to connect with.

Lecture 14 05:34

Building a great routine will allow you to save time and create a great system to build your presence on LinkedIn.

Lecture 15 05:35

I believe in giving instead of asking. This video shows why that is the case.

Lecture 16 07:17

Sometimes you have to think outside of the box!

Section 5: Using the Power of Groups Lecture 17 03:01

Why should you join groups on LinkedIn? This should answer that question!

Lecture 18 04:37

In order to actively connect and prospect, we need to be in the right groups. This video shows us how to do just that!

Lecture 19 03:08

What should you do now that you have joined a group? Take a look and find out.

Lecture 20 04:42

Keeping that conversation going might be difficult, but this video can show you how to do it with ease.

Lecture 21 03:05

This is a rule to live by on LinkedIn (and every other social media network for that matter).

Lecture 22 03:51

Social media doesn't happen overnight. This video will show you my habit of responding and conversing in groups.

Lecture 23 03:36

Looking for new leads or opportunities? Start digging through the group pages to see if there are any opportunties.

Lecture 24 02:32

This is a hidden trick that can help you turn a cold invitation into a warm one!

Section 6: Making a Cold Call Warm Lecture 25 04:26

By using the data on LinkedIn, you can segment your prospects without even talking with them.

Lecture 26 03:12

This video shows you some questions to ask when connecting with a prospect.

Lecture 27 02:39

A specific and concise invitation will have a higher conversion rate. See how I do it in this video.

Lecture 28 03:38

By knowing who has been looking at your profile, you will be able to tell if there is any interest or actions that need to be taken.

Lecture 29 05:27

LinkedIn can be used to find out a lot of information. This video shows you how to use it to your advantage.

Lecture 30 03:34

Sales happen face to face (most of the time). This video gives you tips on how to take the conversation offline.

Section 7: Watch Out - It's a Trap Lecture 31 05:35

In order to become a power user, you need to be efficient and not waste time. Make sure to listen to these tips to save you some valuable time in the future.

Lecture 32 05:35

If you are spending too much time meeting with people and seeing no results, you should watch this video to make sure you are scheduling the right meetings.

Lecture 33 04:14

One of the biggest complaints with starting to use LinkedIn is the massive amount of emails you receive. This video is going to show you how to change the email settings.

Lecture 34 02:44

These pesky groups are something you want to avoid. Find out the signs to watch out for in groups.

Section 8: Tips and Tricks Lecture 35 02:23

Have you ever wanted to have a social CRM? LinkedIn can do that for you!

Lecture 36 02:30

Do you forget where people went college or can't remember where their blog is located? LinkedIn will allow you to install a new inbox onto your iPhone to bring that info right into your inbox.

Lecture 37 02:31

Do you have a stack of business cards laying around? If you do, you can take them digital with this awesome app.

Lecture 38 02:23

This is just a little trick I learned that can help you get information.

Section 9: Summary of the Course Lecture 39 03:12

In this video, I summarize what we have learned in this class and what your next steps should be.

Full curriculum




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