Writing And Speaking Your Best

Section 1: Introduction Lecture 1 07:10

Getting a job for anyone is difficult. If you are about to be a graduate, or if you are a recent graduate, and you are also a non-native English speaker trying to get a job in the US or the UK, getting a job can feel impossible.

Our course teaches you the English necessary to get a fantastic job. This video introduces you to our course. It also presents the teaching style we will use throughout the entire course, so you can become familiar with your instructors and your study structure.

Enjoy.

Quiz 1 4 questionsSection 2: Before your interview Lecture 2 01:36

The first Section of the course, Know What to Do Before an Interview, is all about you - your special qualities, skills, knowledge, and experience. There are three lessons that help you explore who you are.

  • Lesson 1 has to do with identifying your personal qualities and communication style.
  • Lesson 2 has you describe your special skills and knowledge.
  • Lesson 3 shows you how to put all this information together by writing an effective LinkedIn profile.
Lecture 3 02:18

Lesson 1 has you explore your own attitudes, personal preferences, and communication style. You will begin writing your personal profile. There are three activities.

In activity 1, you are going to write about your personal qualities.

In activity 2, you are going to describe your own communication style.

Finally, in activity 3, a quiz, you will review what you learned in the lesson.

Lecture 4 02:29

In applying for the right job that fits you best, it's important to know who you are.

In this lesson, you think about how you felt in important situations, how you acted and reacted in critical moments, and what your colleagues and friends think of you.

You learn about a fascinating Case Study of an effective salesperson, Ino, with whom Dr. Frank worked.

Lecture 5 04:54

What are the qualities of a great salesperson? In this lesson, you learn about 16 forceful qualities that Ino demonstrated in his work as a remarkable salesperson.

In addition, there is a list of 15 other personal qualities that a good business person may have. Use some of the adjectives later in your own profile, if they apply to you.

Lecture 6 03:04

In this activity, you write down 10 to 15 qualities that best describe you. You use the STAR Method to explain how you showed each of the qualities in a specific situation. This is great practice for later writing and speaking activities.

Look at the external resource for a list of other qualities that may describe you.

Lecture 7 04:55

Do you know your communication style? In this lesson, you learn about four different communication styles: supporter, thinker, promoter, and controller.

You also find out about some kinds of jobs that are suitable for each of the communication styles.

Lecture 8 01:19

In this activity, you identify your communication style: supporter, thinker, promoter or controller, by completing a questionnaire.

Quiz 2

Activity 3 - Review Lesson 1

20 questions Lecture 9 02:10

This lecture summarizes what you did in Lesson 1:
a) write notes describing your personal qualities,

b) learn about different communication styles,

c) complete a communication style questionnaire, and

d) take a quiz.

Lecture 10 01:27

In Lesson 2, you continue building your personal profile. You learn about:

a) some special skills and knowledge in sales in our Case Study, and

b) powerful language to sell yourself.

You conclude the lesson with a quiz.

Lecture 11 04:14

In this lecture, you learn about some special skills in selling in our case study. Pay attention to the action words that are used, such as "establish" trust or "develop" a wide knowledge.

Lecture 12 02:23

This lecture shows you more action words, such as "research" and "captivate," that you could use in building your own personal profile later in the lesson.

Lecture 13 03:04

This lecture continues to teach you powerful and persuasive language in selling yourself. For example, you learn about using dramatic words and expressive adjectives. You also learn about the importance of telling interesting stories.

Lecture 14 01:21

In this activity, you continue building your personal profile. You write about your own skills, knowledge and experience that make you unique.

Quiz 3 11 questions Lecture 15 00:45

This lecture summarizes what you did in Lesson 2:

a) learn about the skills and knowledge of an effective salesperson,

b) complete your own personal profile,

c) build your vocabulary, and

d) take a quiz. (add Quiz B - matching in a PDF)

Lecture 16 02:08

Lesson 3 is about creating your own LinkedIn profile.

a) You learn about what to do and not to do in creating a perfect LinkedIn profile in an interview with Craig and Jenny.

b) You write a compelling summary about yourself using keywords that best describe you.

c) You can share your profile with us and we give you feedback.

You conclude the lesson with a quiz.

Lecture 17 07:13

In this lecture, you listen to an interview between Craig and Jenny, who asks about LinkedIn.

a) You learn why LinkedIn is so useful for showcasing yourself and finding a job.

b) You see an example of Dr. Frank's LinkedIn profile.

c) You learn some key tips about what not to do in your own LinkedIn profile.

Lecture 18 01:55

In this lecture, you write a LinkedIn profile using our template. You can also ask us questions, in the course itself or at our website (see external resources).

Quiz 4 13 questions Lecture 19 01:28

This lecture summarizes what you did in Lesson 3:

a) learn why LinkedIn is such an important business tool,

b) discover what to do and not to do in writing a LinkedIn profile,

c) create your own LinkedIn profile, and

d) take a quiz.

Section 3: Business, CV, and Cover Letter Writing Style Lecture 20 00:32

This section is all about writing well in English to get hired.

Lecture 21 01:37

In Lesson 4, you learn to write with correct style and voice in English. You learn about the:

a) elements of good writing.

b) difference between the active voice and passive voice.

You conclude the lesson with a quiz reviewing the main points in the lesson.

Lecture 22 07:39

In this lecture, you learn about the importance of being clear and using an appropriate voice as well as exact vocabulary in your English writing.

You learn about the six classic writing rules of George Orwell, a famous English author.

Lecture 23 04:25

In this lecture, you learn why using the active voice in your English writing is forceful and concise.

Lecture 24 01:04

In this lecture, you get instructions for doing two activities (see the PDF resource documents).

The first activity asks you to identify and correct passive voice errors.

The second activity asks you to choose between jargon and every day language.

Quiz 5 8 questions Lecture 25 01:47

This lecture summarizes what you did in Lesson 4:

a) learn to use familiar language in order to communicate simply,

b) use the active voice to add clarity to your writing,

c) distinguish between jargon and every day language, and

d) take a quiz.

Lecture 26 01:42

In Lesson 5, you continue to learn to use appropriate style in writing in English.

a) You learn 10 strategies for improving your writing style.

b) You do two activities to help you improve your vocabulary.

You conclude the lesson with a quiz reviewing the key ideas in the lesson.

Lecture 27 08:27

In this lecture, you learn 10 strategies to get your point across quickly in anything you write. They are based on Rudolf Flesch's suggestions for concise, forceful writing (see external resource).

Lecture 28 00:34

In this lecture, you complete a vocabulary activity in which you fill in the blanks with the correct word.

Quiz 6 8 questions Lecture 29 03:22

This lecture summarizes what you did in Lesson 5:

a) learn 10 tips for successful business writing,

b) complete a text about good business writing practices, and

c) take a quiz.

If you needed writing help, you sent us a comment or question and made a recommendation for other teaching points In an email or on our website (http://www.businessenglishhq.com/help).

Lecture 30 01:57

Lesson 6 shows you how to write an effective application letter.

a) You learn ways to enrich your vocabulary by using power verbs.

b) You hear about, in an interview, what to do and not to do in writing an application letter.

c) You distinguish between good and bad letter writing by using a 20 point checklist.

d) You write an application letter based on an actual job posting.

You conclude the lesson with a quiz.

Lecture 31 10:02

In lecture 31, you learn 10 basic principles of good application letter writing. This is an important writing task for finding an ideal job.

You discover ways to make your unique personality, energy, and dynamism impress a hiring professional.

Lecture 32 05:55

In this lecture - an interview, you learn

a) important techniques for good application letter writing, and

b) what to avoid in your writing.

Pay careful attention to Richard Maun's four paragraph approach.

Lecture 33 11:20

In lecture 33, you learn to use powerful verbs and expressions to describe your personal qualities, skills, knowledge, and experience in describing yourself.

Lecture 34 03:29

In this lecture, you have instructions to do two activities.

First, you use a 20 point checklist to indicate whether a letter writing practice is good or bad.

Second, in a role-playing situation, you write an application letter using a template.

See the resource documents. ( 20 point checklist / application letter template)

Quiz 7 13 questions Lecture 35 01:19

This lecture summarizes what you did in Lesson:

a) learn to use power verbs in an application letter,

b) use a 20 point checklist to review an application letter,

c) distinguish between examples of good and bad letter writing,

d) practice writing an application letter, and

e) take a quiz to review the key ideas in the lesson.

Lecture 36

CV, Resume, & Cover Letter Editing Services

TextSection 4: CV and Cover letter writing Lecture 37 00:17

Section 4, Lessons 7 and 8, shows you how to write a fantastic CV and cover letter for maximum impact on the hiring professional reading them.

Lecture 38 01:57

Lesson 7 shows you how to write a professionally-looking CV.

a) You hear about, in an interview, what's good and bad in a real CV.

b) You learn how to use high-power expressions in your CV.

c) You use a 20 point checklist to improve a CV.

d) You write your own CV.

You conclude the lesson with a quiz.

Lecture 39 14:31

In lecture 39, you learn what's good and bad about a real CV in an interview with a new graduate seeking a job.

Lecture 40 05:14

In lecture 40, you walk through Tony's revised CV, showing all the revisions mentioned in the previous lecture. Be sure to download the PDF.

Lecture 41 04:51

In lecture 41, you see a short list of skills and abilities that most employers value. They can be in such areas as, attitude and communication.

Think of real examples of skills and abilities you have.

Lecture 42 00:34

In this lecture, you receive a useful 20-point checklist - for reviewing your CV - that you can download.

Lecture 43 01:49

In this lecture, you have instructions to do two activities.

First, you improve a CV from a recent university graduate who does not have much job experience.

Second, in a role-playing situation, you write a CV for a specific job posting. See the resource documents.

Quiz 8 10 questions Lecture 44 00:54

This lecture summarizes what you did in Lesson 7:

a) learn how to write an amazing CV,

b) know what to do and not to do in writing your own CV,

c) use high-power expressions to describe your skills and abilities,

d) practice ways of improving a CV,

e) write a fictional CV, and

f) take a quiz to review the key ideas in the lesson.

Lecture 45 02:43

Lesson 8 shows you how to write an amazing common letter that you send accompanying your CV.

  1. You get advice on what to do and not to do in writing a cover letter.
  2. You see a sample of an excellent cover letter.
  3. You review power words and expressions.
  4. You role-play play a response to an advertised job by writing a cover letter.
  5. You take a short quiz.
Lecture 46 09:15

In lecture 46, Question Box, Craig gives Katie six tips for writing an outstanding cover letter.

You want to write a memorable cover letter that gets a hiring manager to remember you and call you.

Lecture 47 04:30

In this lecture, you learn the elements of a good cover letter. You learn how to:

  • - state your contact information
  • - address the letter to a specific person
  • - phrase the opening paragraph
  • - describe yourself and your unique selling proposition
  • - make a call to action
  • - leave a final message
Lecture 48 01:05

In lecture 48, you role-play an experienced salesperson looking for an advertised sales position.

You respond to a fictitious job posting using a cover letter template. Be sure to download the PDF in the supplementary material.

Quiz 9 10 questions Lecture 49 01:09

This lecture summarizes what you did in Lesson 8:

a) learn how to write an eye-catching cover letter,

b) know what to do and not to do in writing a cover letter,

c) review power words and expressions for selling yourself,

d) practice writing an actual cover letter for an advertised job,

e) take a quiz to review the main ideas in the lesson.

Lecture 50

CV & Cover Letter Consulting

TextSection 5: Interview and Assessment Center Lecture 51 03:32

Lesson 9 introduces you to the interview and Assessment Center.

  1. You learn about interview preparation..
  2. You find out about the STAR method and answer template.
  3. You practice sample questions.
  4. You see an interview example.
  5. You do an activity and take a short quiz.
Lecture 52 15:33

In lecture 52, you learn about the interview process revolving around the three C's:

1) Capability or competency

2) Commitment or motivation

3) Compatibility or being able to relate to others

Lecture 53 14:02

In this lesson, you learn how to know the company you're applying to.

1) You walk through a real company annual report to learn a) who the company is, b) what it does, c) what its goals are, and d) where it is going.

2) You look at a series of typical questions related to the three C's: capability, commitment, and compatibility.

Lecture 54 05:26

In lecture 54, you learn how to respond to a competency-based question using the STAR technique.

1. Situation: context in which you found yourself

2. Task: problem you had

3. Action: steps you took

4. Result: positive outcome you achieved.

Lecture 55 01:25

In this brief, but important lecture, you learn about the structure of an interview.

1. Opening

2. Setting the scene

3. Exploration

4. Selling

5. Closure

Lecture 56 06:19

In lecture 56, you have further explanation of the STAR technique.

1. You see an example of a bad interview and learn why it was horrendous.

2. You see an example of a good interview and find out why it was outstanding.

3. You come away with three do's and don'ts in an interview situation.

Lecture 57 01:14

In this lecture, you have instructions to do two activities.

1. You write answers to interview questions.

2. You read and analyze an annual report. See the resource documents.

Lecture 58 01:32

This lecture summarizes what you did in Lesson 9:

a) know how to perform well in an interview situation,

b) practice interview questions,

c) learn the structure for responding in interviews,

You also received more do's and don'ts in an interview situation.

Lecture 59 01:43

Lesson 10 introduces you to an overview of assessment day.

1. Psychometric tests

2. Group projects

3. Writing assignments

4. Technical interview

5. Presentations

Lecture 60 12:40

In lecture 60, you learn strategies and tips to answer three different kinds of test questions.

1. Verbal

2. Math

3. Logical reasoning

Lecture 61 12:51

In this lecture, you learn strategies for working in two different kinds of group projects.

1. Creative projects

2. Business cases

You learn some important keys to doing well. Be sure to consult the supplementary materials.

Lecture 62 05:22

In lecture 62, you look at an example of a case study. You learn strategies and ideas to come up with a good written solution.

Be sure to consult the supplementary materials for writing practice.

Lecture 63 00:39

This lecture discusses briefly what is a prepared wriiten presentation.

Lecture 64 Text Lecture 65 00:56

This lecture summarizes what you did in Lesson 10:

a) learn how to answer psychometric tests,

b) participate in group projects,

c) practice writing projects,

d) take a quiz to review the key ideas in the lesson.

Lecture 66

Interview & Assessment Centre Consulting

TextSection 6: After your interview/ac ... writing thank yous and all that Lecture 67 01:39

Lesson 11 shows you how to improve your CV after you have had an interview.

  1. You find out 10 reasons why CVs get rejected.
  2. You decide what is good and bad about CV writing.
  3. You revise a CV.
  4. You take a short quiz.
Lecture 68 07:46

In lecture 68, you learn 10 reasons why a CV can get rejected. It's critical to know what not to do in writing your CV

Lecture 69 01:29

In this lecture, you have instructions to do two activities.

First, you decide what's good and bad about CV writing.

Second, you revise a CV choosing the correct word from a word bank.

Be sure to download the PDFs in the supplementary materials.

Quiz 12 10 questions Lecture 70 01:18

This lecture summarizes what you did in Lesson 11:

a) learn about 10 reasons why CVs get rejected,

b) review some good and bad CV writing techniques,

c) complete a model CV,

d) take a quiz to review the key ideas in the lesson.

Lecture 71 01:19

Lesson 12 shows you what to do and not to do after you have had an interview.

  1. You learn about the kinds of follow-up letter or email you can send.
  2. You find out what a JIST card is.
  3. You do a role playing activity in which you write a follow-up thank you letter.
  4. You take a short quiz.
Lecture 72 08:15

    In lecture 72, Question Box, Craig gives Katie six pieces of advice on how to follow up an interview.

    For example, you learn about a very important tool called a JIST card.

    Lecture 73 03:02

    In lecture 73, you see an excellent example of a real follow-up email. You also have an example of a JIST card that accompanied the thank you message.

    Lecture 74 00:37

    In this lecture, you have instructions to do two activities.

    First, in a role-playing activity, you write a follow-up thank-you letter after an interview.

    Second, you write your own personal JIST card.

    Be sure to download the PDFs in the supplementary materials.

    Quiz 13 9 questions Lecture 75 03:08

    This lecture summarizes what you did in Lesson 12:

    a) learn what to do and not to do after an interview,

    b) write a follow-up thank-you letter or email,

    c) create a JIST card,

    d) take a quiz to review the main points in the lesson.

    Lecture 76 Text Full curriculum




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