What Employers Really Want - Build Your Professional Brand

Section 1: Intro Lecture 1

Learn More About This Class! Build Your Professional Brand

00:20 Lecture 2 04:29Section 2: Tell Your Whole Story Lecture 3 02:17

There has been a shift in the past few years... people, individuals, candidates, professionals need their OWN brand.

Lecture 4 04:22

Understand what brand means. Reputation and online presence is now a first impression. You may be getting (or missing) opportunities because your brand is not strong enough.

Lecture 5 04:52

How updating my brand landed me my dream job at LinkedIn

Lecture 6 01:45

Does your day job differ from your passions? Are you marketing and advertising your entire skill set? Your brand and career story is more than education, titles and past companies.

Section 3: Stand Out From The Crowd Lecture 7 02:51

What does it mean to stand out from the crowd? Your profile, resume and reputation is always changing and evolving... just like you! Make your brand part of your constant to-do list.

Lecture 8 01:01

Are you using videos, pdfs, samples, urls, etc on your profile or online presence? Show don't tell. There are tons of new tools to help tell your story.

Lecture 9 02:34

LinkedIn releases it's most overused buzzwords each year... pay attention and don't do the same thing everyone else is doing.

Lecture 10 01:49

There is a ton of advice out there! I'm looking to shift your mindset to think about the work recruiters and hiring managers do every day to help find you, the candidate!

Lecture 11 01:37

Do your homework. Get inspiration from those around you online. Don't start from scratch, see what inspires you!

Section 4: Act Like A Candidate, Think Like A Recruiter Lecture 12 01:40

Learn what recruiters are doing to find candidates like you! It's a candidate driven market. If you don't feel that way, it may be because you're not marketing yourself correctly.

Lecture 13 02:36

Do you know the way recruiters use technology to search for and find candidates? Let's find out here!

Lecture 14 03:50

LinkedIn Groups- your best resource!! Very likely unused to their full potential. Learn more about groups here.

Lecture 15 02:39

Find alumni from your school who live where you want to live and work where you want to work... all with the alumni app on LinkedIn!

Lecture 16 01:58

Do you know how to follow a company? Did you know recruiters use follower groups to help identify warm talent? Let's follow the companies we want to work at!!

Lecture 17 02:57

Did you know recruiters are creating online talent communities? Learn more on how to get involved here!

Lecture 18 03:41

Recruiters and Hiring Managers care more about diversity now than they ever have. Are you marketing your diverse background? Let's think about how to do so!!

Section 5: Resume's That Work Lecture 19 29:49

A step by step guide to look at resumes in the same way a recruiter does! Recruiter truly can tell in 5 seconds whether or not your resume is what they are looking for... let me help you set up your resume in the right way!!

Section 6: Profile's That WOW! Lecture 20 13:25

Search on linkedin, learn about all the functionality of the site that can help you find work!!

Lecture 21 07:41

Pulse!! LinkedIn's content system... learn it, participate in it, and do more with it!!

Lecture 22 04:54

A demo of the Alumni App just for you :)

Lecture 23 11:17

So many wonderful LinkedIn resources that most people don't know about.

Lecture 24 25:13

Let's walk through all the Must Do's for LinkedIn Profiles. Section 1 of 2!

Lecture 25 15:09

Let's walk through all the Must Do's for LinkedIn Profiles. Section 2 of 2 (SO much to learn about profiles!!)

Lecture 26 2 pagesSection 7: Thank You & Additional Resources Lecture 27 00:38

Thank you for your time. Most importantly CONGRATS for investing time in yourself. You're already ahead of the crowd :)

Lecture 28

Additional Online Resources

1 page Lecture 29 1 page Lecture 30 3 pages Lecture 31

Blog - Profile Pics & Smiling

3 pages Lecture 32 2 pages Lecture 33 4 pages Lecture 34

Pulse - Publishing Playbook (learn to write your own blogs)!!

12 pages Full curriculum




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